Mimi Chocolate was a Bangladeshi brand of

chocolate bar A chocolate bar (Commonwealth English) or candy bar (some dialects of American English) is a confection containing chocolate, which may also contain layerings or mixtures that include nuts, fruit, caramel, nougat, and wafers. A flat, easily brea ...

and

chewing gum Chewing gum is a soft, cohesive substance designed to be chewed without being swallowed. Modern chewing gum is composed of gum base, sweeteners, softeners/plasticizers, flavors, colors, and, typically, a hard or powdered polyol coating. Its te ...

manufactured by Mimi Chocolate Ltd. It was introduced in

Bangladesh Bangladesh (}, ), officially the People's Republic of Bangladesh, is a country in South Asia. It is the eighth-most populous country in the world, with a population exceeding 165 million people in an area of . Bangladesh is among the mos ...

in 1965. The company's chocolate products were first available in the country, so Mimi Chocolate was the first chocolate brand in Bangladesh. It had monopoly market in

industry of Bangladesh.

History

It was established on 4046.856 square meter industrial plot. After

independence of Bangladesh Independence of Bangladesh was declared on 26 March 1971, celebrated as Independence Day, from Pakistan. The Independence Day of Bangladesh is celebrated on 26 March when Sheikh Mujibur Rahman declared the Independence of Bangladesh. The Bangladesh ...

Bangladesh Freedom Fighter Welfare Trust Bangladesh Freedom Fighters Welfare Trust or Muktijoddha Kalyan Trust, is government owned and operated trust in Bangladesh established to look after the interest of former Mukti Bahini members and others who fought for Bangladesh in the Banglad ...

acquired Mimi Chocolate Limited which was situated in Tejgaon Industrial Area. Mimi Chocolate was successful in business because in that time there was a few chocolate brand in Bangladesh. There was less chance to import foreign chocolate products. That's why for 18 years Mimi Chocolate was popular chocolate brand. In 1990s, Mimi used to sell chocolate bars and chewing gum with an annual value of at least Tk 6 crore.

Product

As products, Mimi sold

s and

. The chocolate bars were packaged in brown paper. There were two flavours of Mimi chocolate bar: * Milk flavour * Orange flavour

Advertising

A TV commercial of Mimi Chocolate was broadcast in BTV, which was the only television of that time. The promotional activity of Mimi Chocolate was quite weak. They did not intensify their promotional activities because of less competitors.

Discontinuation

17 years later, the company started to collapse due to many issues. The difference between the price of the product and its cost gradually decreases for its outdated machines. In 2000 its difference went to highest point. In 2009, Its operational activities were stopped but opened again. But it couldn’t cope up with competitors and solve its issues. In 2018, Mimi Chocolate Limited was closed permanently.

References

External Links